COMMUNITY COLLEGES / STUDENT RECRUITMENT
Blonde Girl TV helps community colleges connect program messaging, video production and media planning around a specific enrollment goal. Work directly with Andie Howard to define the audience, explain the opportunity and make the next step clear.
START WITH THE ENROLLMENT PROBLEM
A college can be growing overall and still have a program with unfilled seats. Another may attract interest but lose applicants before registration. Those are different problems. Before recommending advertising, identify the program, the enrollment window, the students it serves and the stage where progress slows.
For an adult considering a career change, the practical questions may be about class schedules, total costs, entry requirements and the time commitment. For a returning student, the question may be how to restart. A useful campaign makes the relevant answer easy to find and gives the prospective student an appropriate action: request information, speak to an adviser or complete the next enrollment step.
Andie begins by reviewing the college’s approved program information and the evidence available. The goal is to develop a campaign around a real opportunity, rather than assume that more impressions alone will solve the problem.
STRATEGY / CREATIVE / DISTRIBUTION
Define the service area, audience and enrollment window. Evaluate streaming TV, digital display, social, audio or other media when the available audience, inventory and budget fit. The proposal explains targeting options and how delivery will be reviewed.
Develop a concept and script that explain one program clearly. Plan suitable video lengths and formats, approved program claims, brand assets, production requirements and a call to action before production begins.
Review the page and next step linked from the campaign. Clarify important questions, contact information and deadlines. Agree on the inquiries, applications or registrations that the college can measure.
EXPERIENCE BEHIND THE QUESTIONS
During her earlier career at The Denver Post, Andie worked on an Amazon recruitment campaign that began as a request for a single newspaper ad. The actual need was 130 hires, including 30 roles requiring security clearance. She developed a broader recruitment campaign anchored by an in-person hiring event. All 130 roles were filled.
That professional experience informs the questions she brings to a college brief: whom do you need to reach, what do they need to understand, and what should happen after they respond? It is recruitment experience from before Blonde Girl TV, not a claim of college enrollment results.
Read the Amazon recruitment case study, explore commercial and video production, or meet Andie Howard. Her studio combines three decades of advertising experience with direct creative development and media planning.
A BRIEF YOUR TEAM CAN APPROVE
One priority program, the enrollment dates, service area, approved program details, current campaign materials and any available aggregate inquiry or registration reporting. Identify who approves creative, who manages enrollment follow-up and who authorizes the budget.
Yes. A focused brief can define strategy, creative, formats and measurement for one program and one enrollment window. Media buying and ongoing management can be included in the agreed proposal when required.
The proposal identifies strategy and production fees, media spend and any outside costs separately. Inventory, prices and launch dates are confirmed for the actual campaign. College purchasing and approval requirements are agreed before work begins.
Set a baseline and an agreed goal. Delivery, views and clicks help explain reach and engagement. Qualified inquiries, completed applications and registrations need their own measurement and college follow-up. Review those steps together, including any gaps in the available data.
For more on measurement, read how to evaluate advertising results. If the wider marketing picture needs review first, explore the paid marketing audit.
Tell Andie about the program, prospective students, enrollment window and the result your team needs. A free 20-minute clarity call is an easy way to discuss a starting brief.
Discuss student recruitment