Why isn’t my advertising working?
Find the weak link between your audience, message, placement, website, and follow-up.
Diagnose the problemBUSINESS GUIDES / ADVERTISING, PRODUCTION & SEARCH
Good questions.
Better decisions.
Plain-language guides to choosing where to advertise, understanding what your budget can buy, making a commercial, and getting found by the right customers. Written by Andie Howard, founder of Blonde Girl TV Productions.
What should I spend on streaming TV?
Build a test budget from reach, frequency, creative, and what a good customer is worth.
Plan a budgetSEO, paid advertising, or both?
Choose a starting point based on how customers discover you and how soon you need demand.
Compare the optionsWhat does an affordable TV commercial take?
Scope the story, deliverables, rights, and placement before asking for a quote.
Plan your commercialWhere should a Tri-Cities business advertise?
Choose channels around your audience and the action you want people to take.
Choose your channelsAre your ads creating qualified inquiries?
Look beyond views and clicks to the conversations that may become business.
Measure what mattersNeed a second
set of eyes?
Andie combines advertising strategy, media buying, production, and SEO analysis. The first conversation is free.
Talk with Andie