STAY
Hillside Cabins
Cabin accommodations in Wasilla. Its website describes the property as a place to break up the drive between Anchorage and Denali National Park.
Visit Hillside CabinsCLIENT WORK / ALASKA TOURISM
Alaska tourism:
a reason to stop.
Two podcasts and an advertising campaign for three Wasilla businesses, built around travelers arriving in Anchorage and driving toward Denali National Park.
Podcasts produced and campaign led by Andie Howard at Blonde Girl TV Productions, working with J Klapperich & Associates in Wasilla.
ALASKAN ADVENTURES WITH MIKE & SARA / EPISODE 1
Hillside Cabins
12 minutes, 26 seconds · Published May 3, 2025
Watch or listen on YouTubeMARKETWasilla, Alaska
AUDIENCEVisitors traveling from Anchorage
WORKPodcasts & advertising campaign
THE BUSINESS OPPORTUNITY
They were passing through.
Give them a destination.
A traveler arriving at Anchorage’s airport has decisions ahead: where to stay, where to eat, and which local businesses deserve a stop.
The campaign’s goal was to bring those visitors into three Alaska businesses on their journey toward Denali National Park. Andie produced two episodes of Alaskan Adventures with Mike & Sara and developed the advertising campaign around that tourism audience.
One episode introduced Hillside Cabins. The second featured Last Frontier Brewing Company and Gold Rush Jewelers. Together, the businesses offered visitors places to stay, eat, drink, and shop.
SHOP
Gold Rush Jewelers
A Wasilla jewelry business featured in episode two, alongside the brewery.
Visit Gold Rush JewelersEAT & DRINK
Last Frontier Brewing Company
A Wasilla brewery and brewpub featured in the second episode of the series.
Visit Last Frontier BrewingSUMMER 2025 / CAMPAIGN OUTCOMES
Bookings.
And reasons to visit.
Andie reports that the campaign filled all available accommodations at Hillside Cabins during summer 2025. It also brought customers to Gold Rush Jewelers and Last Frontier Brewing Company.
The work connected a defined audience—tourists traveling through the area—with a reason to stop at each business. The podcasts and advertising were parts of the same campaign.
“Andie Leonie Howard with Blonde Girl TV Productions created, designed and produced a simply spectacular campaign.”
ALASKAN ADVENTURES WITH MIKE & SARA / EPISODE 2
Last Frontier Brewery & Gold Rush Jewelers
13 minutes, 18 seconds · Published May 5, 2025
Watch or listen on YouTubeFROM CONTENT TO CAMPAIGN
Start with the audience.
Build the work around them.
For a tourism business, the audience’s journey can be the starting point for both creative work and advertising. Here, the brief connected visitors’ travel plans with the businesses they could visit along the way.
Blonde Girl TV Productions offers commercial, video, and podcast production and advertising strategy and media placement. Andie works directly with clients from Kennewick, Washington, serving businesses nationwide.
See another format in the GO Kickball TV and social ads, or read about Andie’s background.
YOUR NEXT CAMPAIGN